Secularists of all types, best exemplified by the new Marxists, entered “into every civil, cultural and political activity in every nation, patiently leavening them all as thoroughly as yeast leavens bread.” To change the culture, Italian Marxist Antonio Gramsci (1891–1937) argued, “would require a ‘long march through the institutions’—the arts, cinema, theater, schools, colleges, seminaries, newspapers, magazines, and the new electronic medium [of the time], radio.” Popular culture has been used by secularists as a worldview wedge for decades and is a major factor in American politics. “The Democratic Party resonates on the Internet because it resonates in pop culture. The Democratic Party resonates in pop culture because it has been committed to dominating it for over a generation. Democrats are celebrities, rock stars, magazine covers and stadium concerts. Republicans are a small list of famous people who have to make public excuses for their affiliation.”